$578K ORGANIC
REVENUE. ZERO
AD SPEND.

STUCK IN THE MIDDLE OF A SEARCH REVOLUTION

The client — an anonymous US-based ecommerce retailer in the powersports and marine parts industry — had decent traditional SEO in place. Rankings hovered around position 14.6 on average. Enough to exist, not enough to win.

But the real problem was bigger than rankings. AI-powered search — SGE, ChatGPT, Perplexity — was reshaping how buyers found parts. Users weren’t just Googling “PWC impeller.” They were asking AI, “What’s the best impeller for my [specific model]?” And the client’s content wasn’t built to answer that.

The result: a technically decent site bleeding revenue to competitors who were being cited by AI engines as the authoritative answer in the space.

INFORMATION DOMINANCE ACROSS THE AI SEARCH ECOSYSTEM

We moved away from traditional keyword targeting and implemented a full AEO/GEO framework — built to win across both traditional Google rankings and emerging AI citation layers.

• GEO — Generative Engine Optimization

  We restructured technical data and product descriptions to match how LLMs consume and cite sources. By formatting content for AI readability — structured schema, entity clarity, authoritative data signals — we ensured the site became a preferred source in SGE and AI-generated product recommendations.

• AEO — Answer Engine Optimization

  PWC buyers ask hyper-specific questions. We mapped the entire intent landscape — “What impeller fits a [Model Year] [Engine]?”, “Best aftermarket parts for [Brand]?” — and built content that answered each decisively. Instead of broad keywords, we captured buyers at the exact moment of decision.

• Entity-Based SEO

  We defined the brand as a clear, trusted entity within the marine industry Knowledge Graph. This drove the 69% surge in Direct Traffic — users discovered the site via AI engines and returned directly, treating it as the definitive industry resource.

THE DATA, UNEDITED

Both recordings are pulled directly from the client’s Google Search Console and GA4 dashboard. Property name and URL blurred to protect client identity. Data is real.

AI-VALIDATED REVENUE